Monthly Archives: January 2011

Auto Show Outsiders Seek Rebirth

DETROIT — In early 2010, General Motors kicked its Saab brand to the curb as part of its postbankruptcy reorganization.

And that was, literally, where Saab showed up at this week’s Detroit auto show, showing off a half dozen models outside the convention hall on a concrete terrace across the street.

The display was sprinkled first with artificial snow, before getting a solid coating of the real thing when a storm blew in Tuesday afternoon.

Saab, now owned by a Dutch carmaker, was among a cadre of brands conspicuously absent from the Cobo Center after being discarded during the shakeout of the American auto industry. Some, including Pontiac, Saturn, Hummer and Mercury, were nowhere to be found, having been sent to the scrap heap as General Motors and Ford streamlined operations.

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